Performance marketing
Paid acquisition that earns its budget. Channel architecture, creative testing, measurement against revenue.
egc
Commerce, architected & run.
Data & analytics
The infrastructure under the decision. Dashboards, tracking, attribution, and the operating signals teams actually use.
Custom Development (Shopify)
Hydrogen storefronts. Embedded admin tools. Catalog systems. Built clean-slate when off-the-shelf doesn't reach.
Tool · 01
KPAI Merchandising
A merchandising decision layer for Shopify. The agent that explains itself — recommendations arrive with rationale, visible to operator, customer, and the next decision.
In pilot · merchant.egc.nyc →