egc Est. 10/24 · Brooklyn, NY Connect

Studio

A black crewneck on a steel rail in raking window light, from the Bedrock Basics storefront.
A figure in a bone crewneck standing against a poured concrete wall.

egc

Custom Shopify Builds & Platform Operations est. 10/24

Services

ERP Architecture

Enterprise ERP migrations and architecture. Moving off legacy systems onto Shopify, with custom applications built where off-the-shelf stops.

Custom Development and Implementation

Bespoke native applications, Liquid theme stores, and headless Hydrogen storefronts. Built clean-slate when off-the-shelf doesn’t reach.

Strategy & Consulting

For companies scaling digitally or preparing to sell. Clean systems shorten diligence and remove the discount a buyer applies for legacy tech debt.

Creative

Retouching, lifestyle imagery, front-end design and brand. Built as a workflow the team owns, rather than a queue of one-off requests.

Configurator

Latest

Every option resolves to a price and a specification.

  • Made to order
  • Live pricing
  • Colour library
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Fig. 01 · Configurator, recorded live from a running build. Client marks removed. Pattern · Yarn · Size · Price

Recents

Fig. 02 · Built by the studio, start to finish. Click to play.
Product build · studio engagement

Bedrock Basics. Lot 001, an edition of four hundred. The storefront, the product system and every line of copy on it.

Design, development and copy by the studio. The first custom build under its own name.

Shopify · Liquid · 2026
Visit the live store
Fig. 03 · The live storefront, recorded from the running site. Designed and built by others; the catalog behind it is the work shown here.
Platform operations · in-house role

Janus et Cie. A full B2B luxury catalog moved onto Shopify, and the PIM and the one field schema that govern it.

Operations, strategy and the platform migration, in an in-house role. Storefront design and build by others.

Catalog · thousands of masters PIM · live May 2026

Tools

The agent that explains itself.

A merchandising decision layer for Shopify. Every recommendation arrives with its rationale attached.

  • Ranking
  • Rationale
  • Operator review
Merchant · Collection re-rank

Signals

4 stages

Product order

manual · agent
#Live PLP · manual order
  1. 01The Loopback Crew in Bone, photographed front on.Crew · Bone
  2. 02The Loopback Crew in Ash, photographed front on.Crew · Ash
  3. 03The Loopback Hoodie in Bone, photographed front on.Hoodie · Bone
  4. 04The Loopback Hoodie in Ash, photographed front on.Hoodie · Ash
  5. 05The Loopback Sweatpant in Bone, photographed front on.Sweatpant · Bone
  6. 06The Loopback Sweatpant in Ash, photographed front on.Sweatpant · Ash
  7. 07The Loopback Crew in Iron, photographed front on.Crew · Iron
  8. 08The Loopback Crew in Pitch, photographed front on.Crew · Pitch
#Re-ranked · agent order Units on hand CTR · sell-through Searches, 7d Move
  1. 01The Loopback Hoodie in Iron, photographed front on.Hoodie · Iron 212 units +16% · 74% 940 ▲8
  2. 02The Loopback Sweatpant in Iron, photographed front on.Sweatpant · Iron 198 units +12% · 69% 820 ▲9
  3. 03The Loopback Crew in Bone, photographed front on.Crew · Bone 176 units +9% · 81% 760 ▼2
  4. 04The Loopback Hoodie in Pitch, photographed front on.Hoodie · Pitch 154 units +11% · 66% 690 ▲6
  5. 05The Loopback Crew in Ash, photographed front on.Crew · Ash 132 units +7% · 72% 540 ▼3
  6. 06The Loopback Sweatpant in Bone, photographed front on.Sweatpant · Bone 121 units +6% · 63% 480 ▼1
  7. 07The Loopback Crew in Iron, photographed front on.Crew · Iron 108 units +6% · 58% 455 No move
  8. 08The Loopback Hoodie in Bone, photographed front on.Hoodie · Bone 96 units +4% · 55% 390 ▼5

Why

3 of 12 shown

Hoodie · Iron  ▲8 Deepest stock in the lot at 212 units, against the strongest search demand of any colourway.

Sweatpant · Iron  ▲9 Eleventh by hand, second by cover. 198 units and 820 searches in seven days.

Crew · Bone  ▼2 Best sell-through in the lot at 81%, and the least left to sell. Held in the top three rather than led with.

Lot 001, a studio venture · figures synthetic

Ideas

Method, written down.

View all
A frame of the configurator: a rug preview beside its colour library, specification and price. System Reference Configurator Latest Rev. Sep 2026 A frame of the woven piece in the Woad finish, at the magnification the pipeline is judged at. System Reference Imagery pipeline Rev. Sep 2026

Connect

Let’s connect.

emerson@egc.nyc